The Complete Guide to Media Coordinators and How They Are Disrupting Advertising & Marketing

A media coordinator is a person who plans and executes media campaigns for a company. Media coordinators have the ability to create, execute and evaluate the effectiveness of marketing campaigns. This guide will explore what exactly a media coordinator does, the skills necessary for this career, how to break into this field, and what it’s … Read more

The Ins and Outs of Becoming a Social Media Coordinator

Social media managers are in charge of the social media channels and content of a company. This includes everything from posting, to responding to comments, to managing ad campaigns and more. The job is a great fit for people who are creative, self-motivated, and interested in social media marketing. The best candidates have an understanding … Read more

The Complete Guide to Search Tools and their Benefits in Marketing

Search tools are an important way to measure the effectiveness of your marketing campaigns. Search tools enable you to track your marketing efforts and see how they are performing. The most important search tools in marketing include Google Analytics, Google AdWords, and Google Trends. These three search tools can be used for a variety of … Read more