The Ins and Outs of Becoming a Social Media Coordinator

Social media managers are in charge of the social media channels and content of a company. This includes everything from posting, to responding to comments, to managing ad campaigns and more. The job is a great fit for people who are creative, self-motivated, and interested in social media marketing. The best candidates have an understanding … Read more

The Complete Guide to Search Tools and their Benefits in Marketing

Search tools are an important way to measure the effectiveness of your marketing campaigns. Search tools enable you to track your marketing efforts and see how they are performing. The most important search tools in marketing include Google Analytics, Google AdWords, and Google Trends. These three search tools can be used for a variety of … Read more