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This article discusses the importance of defining an identity for your brand. It gives a step-by-step guide on how to do so with 5 steps. It includes a list of questions that you can use to help define your brand’s identity, such as: What does your brand stand for? What is your company like? What … Read more

The future of performance marketing is uncertain. It is hard to tell what the next big trend will be. In this article, we have listed 5 ways that performance marketing is disrupting business. Introduction: Developing a strategy for performance marketing Performance marketing is a type of marketing that focuses on the profitability of the company. … Read more

The rise of ecommerce has changed the way we shop and is changing the way retailers do business. Online shopping is a trend that has been growing for years now, and it’s not going anywhere anytime soon. In this section, we will be discussing how shoppers are changing the way we shop and what that … Read more

Social media has changed the way we communicate with one another. AI is a big part of this change. Social media platforms are now using artificial intelligence to connect with their audience in a more personal and meaningful way. AI-based chatbots, for instance, can provide personalized responses to your questions or comments on social media … Read more